here’s a slogan that keeps extending it’s area in many senses. not only geographically and intellectually, but cognitively too. rather than a tagline it has become a vision that carries more and heavier than visible. »tanzen ist auch sport« isn’t a call or a manifesto to a life of pure pleasure and recreation, but it is rather an understanding that the »wupwup family« has introduced to people of a similar perspective. the intention is to generate an environment of collective culture without genre boundaries for individuals to gather in and have a common base to appreciate the taste of avantgarde and aesthetics.
combining music and the live happening in general, »tanzen ist auch sport« is originating an opportunity of free expression for those who have much to say in their own artistic language. the label with the catchphrase at this point became a plattform for different identities of individuals who can find a part of themselves in this vision. from berlin to los angeles people are united homogeneously under this slogan to perform, produce and perceive art without disregarding the fact that entertainment is a significant way to get a kick out of life.